|
ITB Berlin – a barometer for travel
technology and mobile travel service trends
International exhibitors will present their latest
travel technology and innovations at ITB Berlin –
after a four-year absence Sabre Travel Network, the
world’s largest global distribution system (GDS), is
back at the world’s leading travel trade show with
its own stand
Berlin,
18 December 2009.
“The market offering mobile communications and
technological solutions for the global travel
industry is expanding rapidly“, said
David Ruetz, Senior Manager ITB Berlin,
underlining the positive reactions from
international technology companies to the Mobile
Travel Services and Travel Technology sections at
ITB. Sabre Travel Network’s return to the Berlin
Exhibition Grounds after a four-year absence in
particular emphasises ITB Berlin’s role as a
barometer for new technology and software trends in
the tourism industry. A world leader in the global
distribution system (GDS) field, the company will be
exhibiting at its own stand in Hall 8.1. David Ruetz:
“The fact that the Travel Technology section in
Halls 8.1 and 6.1 has attracted so many new
exhibitors sends an important message to the
industry. Only companies making the right decisions
now will be able to reap long-term benefits from new
technology.“ Other companies represented at ITB
Berlin for the first time include XClirion, Lute
Tec, Hotel Net Solutions, Vertical Booking and
Hotelreservierung.de. A number of technology
companies will be showing new products exclusively
at the world’s leading travel trade show.
With the introduction in Hall 7.1c of its Mobile
Travel Services section ITB Berlin is hosting its
own representative platform for the first time,
along with a stage for presentations and
accompanying exhibition area.
International companies will be represented, among
them Netbiscuits GmbH, leading global innovators and
mobile internet page operators, the network
operators Ecocarrier, the Canadian mobile
communications operator QiiQ, the audio guide portal
for art and cultural tourism Pausanio GmbH & Co. KG,
and Tourias, travel guide suppliers for mobile
phones. Europe’s leading hotel portal HRS and the
car hire company Sixt, who operate throughout
Europe, will also be presenting their new mobile
travel services products to visitors on a stand at
ITB Berlin.
In order to make the many aspects of mobile travel
services more comprehensible to visitors experts
will be on hand to answer questions.
Topics such as “Mobile services and applications for
the travel industry“, “Working with mobile networks“
and “Working on the move? Yes, of course!“ will be
aimed at providing transparency for visitors. The
ITB Berlin 2010 Convention, which boasts a number of
high-ranking participants, will also focus on the
topic of mobile travel services. At the ITB
Hospitality Day on 11 March experts will highlight
how smartphones, BlackBerry devices and iPhones are
influencing hotel booking patterns, and at the ITB
Business Travel Days on 12 March the keynote speaker
Gerry Samuels, founder and executive director of
Mobile Travel Technologies Ltd., will talk about how
mobile travel services are changing the world of
business travel.
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2010 will take place from Wednesday, 10
to Sunday, 14 March. ITB Berlin will be open to
trade visitors only from Wednesday to Friday.
Parallel with the trade fair, the ITB Berlin
Convention will be held from Wednesday to Friday, 10
to 12 March 2010.
ITB Berlin is the world’s leading travel trade show.
In 2009 a total of 11,098 companies from 187
countries exhibited their products and services to
178,971 visitors, who included 110,857 trade
visitors |
