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This came in my email from
PhoCusWright. As it contains some relatively good
news for the travel industry, I thought to share it
with you. It has to do with European Online Travel.
European Online Travel Market Holds Steady
in 2009
European online travel bookings are
projected to grow slightly by 0.6% in 2009 according
to
PhoCusWright's European Online
Travel Overview Fifth Edition.
Internet distribution channels continue to
outperform the European travel market as a whole,
which is projected to decline by 10% in 2009.
"As Europeans seek to make the most of their
treasured time off this year, they are increasingly
using online options to plan the best holiday for
their budget," says Carroll Rheem, director,
research at PhoCusWright. "Online travel agencies
are weathering this economic storm better than any
other booking channel."
While the online leisure and unmanaged business
market was able to stay in positive territory in
2009, it is clearly suffering from the drop in
travel demand. The double-digit growth seen in
recent years is gone and is not expected to return
in the next several years. It is the strong
performance of online travel agencies (OTAs) that
will drive online growth as supplier Web sites will
decline slightly for the year. OTAs are projected to
reach gross bookings of €23 billion in 2009, with
much of the growth driven by hotel products Bill
Fogarty.
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